Long-term vision
We only invest in what we understand deeply. Every decision is made with a sustainable horizon in mind, free from short-term liquidity pressure.
A family holding company focused on investment.
We identify and develop operational investment opportunities in Switzerland and Europe.
Contact →Who we are
SooToo is an independent family holding company based in Geneva. We invest our own capital in operational businesses and real estate assets, primarily in Switzerland and Europe.
We focus on SMEs in the marketing, technology and digital sectors — particularly those serving independent retailers, networks and franchise groups. Our approach is based on direct involvement, a long-term outlook, and concrete value creation.
Our principles
Direct involvement
We engage alongside management teams, bringing our operational and entrepreneurial experience to support the growth of the businesses we invest in.
Sector expertise
Our grounding in digital, technology and independent retail allows us to identify opportunities where others have yet to see value.
The partners
SooToo is driven by two seasoned entrepreneurs with a background leading large international groups and a strong track record in company creation and acquisition.
With over 25 years of experience in technology and international business development, Anne-Sophie has built recognised expertise in transforming complex organisations. She has also successfully led company creation and acquisition operations, developing a demanding vision of operational value creation.
An entrepreneur at heart, Jean-Benoît has led major strategic and digital transformations within large international groups, before founding and acquiring several companies. This dual experience — corporate leadership and entrepreneurship — underpins an investment approach firmly grounded in operational reality.
Get in touch
Do you have an opportunity to share or a file to submit? We are open to hearing from you.
SooToo SA Rue des Bains 33–35 1205 Geneva, Switzerland contact@sootoo.im